Watches

ZENITHWATCHES

Le Monde Etoilé de Zenith Specially created for the general public by the museography specialists at Thematis, this first guided tour of a prestigious watch Manufacture offers an authentic initiatory journey to the heart of the mechanical watch and its mysteries. Entirely in tune with the current ever-greater enthusiasm for authenticity and fine craftsmanship, this unusual scenography offers an exceptional 360° experience revealing the inner workings of a Maison uniting around 80 watchmaking professions under its roof. The first part of the exhibition consists in a total immersion into the world of precision, plunging visitors into darkness and staging a lively hologram show, along with a contemporary stage-setting highlighting certain key heritage elements.

Throughout this exclusive and unique route that visitors are invited to explore each Friday, they will also become acquainted with each stage in the creation of mechanical marvels – from technical development to component production through to movement assembly – admirably combining noble watchmaking traditions with avant-garde innovations. (…)

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About Grégory Pons

watchstrategist #BusinessMontres : worldwide independant newsletter on global watchmaking business (watch news mediafacture since 2004)