

THE AMBASSADOR
ANTHONY AMATO
GENESIS
Time is my philosophy.
I started to take an interest in “time-specific” watches at a young age. The philosophy of time and the interpretation given to it have always intrigued me. One of my dreams was to master time and be able to travel there with a machine … but due to the lack of technology to travel in space-time, I quickly oriented myself in watchmaking and the mystery of gears, as well, than in beautiful mechanics.
I became self-employed very quickly, at the age of 24, and I created my first company TERMITIME in 2008, dedicated to the complication and development of watch products.
Over the years, I have gained experience in the creation of timepieces, as a designer of high-end and atypical products.
Then the brands pushed me to talk about my passion as well as my expertise in advising potential clients around me.
This is how in 2018 I created SOVA.swiss. This allows me to show a variation of unique and exceptional products, whether in watchmaking or mechanical art.
Quite naturally, in 2020, clients asked me to create a brand specific to my avant-garde and high-tech inspirations. This is how I created with my colleague Vincent Walther, the brand TR-X.Swiss.
My goal in SOVA.swiss, is to provide my expertise as a designer of luxury products, as well to have the legitimacy to advise enthusiasts or curious people, on watchmaking and mechanical art.

THE AMBASSADOR

ANTHONY AMATO
GENESIS
Time is my philosophy.
I started to take an interest in “time-specific” watches at a young age. The philosophy of time and the interpretation given to it have always intrigued me. One of my dreams was to master time and be able to travel there with a machine … but due to the lack of technology to travel in space-time, I quickly oriented myself in watchmaking and the mystery of gears, as well, than in beautiful mechanics.








